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Parsela
Shipment Intelligence Layer
Legal · Data Protection

Privacy Policy

Effective 4 July 2026 Updated 4 July 2026 Version 1.0

This policy explains how Parsela handles personal data across our platform and website — what we collect, why, and the rights you have. Questions? Write to [email protected].

01

Who we are

Parsela Private Limited (“Parsela”, “we”, “us”), a company incorporated under the Companies Act, 2013, operates the Parsela platform and website at parselaai.com (the “Service”). This policy describes how we collect, use, disclose, and protect personal data.

For the purposes of applicable Indian data-protection law, Parsela acts as the Data Fiduciary in respect of personal data for which it determines the purpose and means of processing, and as a processor in respect of personal data it processes on behalf of its business customers under the Terms of Service.

02

Scope

This policy applies to personal data we process about: visitors to our website; authorised users of our business customers who use the Service; and individuals whose personal data appears within documents and communications our customers submit for processing.

Parsela is a business-to-business platform. It is not directed at consumers or children, and we do not knowingly collect personal data from children.

03

What personal data we collect

Depending on how you interact with us, we may collect:

CategoryExamples
Account & contactName, business email, phone number, job title, employer, login credentials.
Usage & deviceIP address, browser type, device identifiers, pages viewed, actions, and timestamps.
Customer contentShipment documents, booking requests, emails, and related commercial records a customer submits, which may incidentally contain personal data.
CommunicationsMessages, support requests, and correspondence you send us.
CookiesData collected via cookies and similar technologies (Section 09).
04

How and why we use personal data

We process personal data only for specified, lawful purposes, including to:

  • provide, operate, maintain, and secure the Service;
  • authenticate users and manage accounts;
  • process the documents and communications our customers submit, to deliver the Service’s functionality;
  • communicate about the Service, including service, security, and administrative notices;
  • improve and develop the Service, subject to the safeguards in Section 05;
  • comply with legal obligations and enforce our Terms of Service.

Lawful basis. We rely, as applicable, on your consent, the necessity of processing to perform a contract, our legitimate interests in operating and improving the Service, and compliance with legal obligations.

05

Model use and customer content

Parsela uses machine-learning models to extract and interpret information from documents. We are committed to handling customer content responsibly; where it informs model quality, we apply appropriate safeguards. We will update this section with further specifics as our practices are formalised.

06

How we share personal data

We do not sell personal data. We share it only as described below:

  • Service providers / sub-processors — third parties who process data on our behalf, under contract and only as needed.
  • Our customers — where you are an authorised user, with the customer organisation that controls your account.
  • Legal and safety — where required by law, regulation, legal process, or to protect rights, safety, and security.
  • Business transfers — in connection with a merger, acquisition, or sale of assets, subject to this policy.
07

Where your data is stored

The Service is hosted on cloud infrastructure. Because our infrastructure may be located outside India, personal data of individuals in India may be transferred to and processed in other countries. Where we transfer personal data across borders, we apply appropriate safeguards as required by applicable law.

08

Data retention

We retain personal data only for as long as necessary for the purposes described here, or as required to comply with legal, accounting, or reporting obligations, after which it is deleted or anonymised.

09

Cookies

We use cookies and similar technologies to operate the Service, remember preferences, and understand usage. You can control cookies through your browser settings.

10

Your rights

Subject to applicable law, you may have the right to access the personal data we hold about you; request correction or completion of inaccurate data; request erasure; withdraw consent where processing is based on consent; nominate another individual to exercise your rights; and lodge a grievance or complaint.

To exercise any of these rights, contact us using the details in Section 12. We will respond within the timeframes required by applicable law.

11

How we protect your data

We implement reasonable technical and organisational security measures appropriate to the sensitivity of the data, including access controls, encryption in transit, and audit logging. In the event of a personal-data breach, we will notify affected individuals and the relevant authority as required by applicable law.

12

Contact & grievances

For any questions, requests, or complaints about this policy or your personal data:

Parsela Private Limited
CIN U62091UW2026PTC254967
Location Noida, India
13

Changes to this policy

We may update this policy from time to time. When we do, we will revise the “Updated” date above and, where changes are significant, provide a more prominent notice.